iShow, which was founded in 2018 in Beijing, is a new platform for performance and recreational events in Beijing.

In this commission, we created a dynamic and stylish identity, in which the lowercase letter “i” and the Chinese character “秀 (Show)” are combined together to make the new typographic lockup seems like another Chinese character “诱” which means “to attract” or “to seduce”. Besides, we give the identity a set of high contrast colors to help the new brand leaves deep impression on theri audience. We also generate a series potential layout by using each stroke of the logotype and make the graphic elements play with either future images or typography.

Time: 2018
i秀是成立於北京的專注於打造流行演出與娛樂活動的平台和運營機構。

在本次委託中,我們為這個嶄新的品牌設計了一個具有活力且風格化的視覺識別。通過將小寫字母“i”與漢字“秀”相結合,使這個用作視覺識別的新的文字組團看起來也像是漢字“诱”,通过這種簡潔的文字技巧也強調了品牌希望通過高質量且具有號召力的活動策劃來吸引和激發消费者參與的興趣。與此同時,我們為品牌挑選了高對比且極具刺激性的色彩,并将logo拆分後重組為靈活多變且能夠與圖像和文字互動的版面形式,通過這些來強化專注於當代流行文化的新品牌給潜在消費者留下的印象,以及增加延展應用中的易操作性。

時間:2018





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