iShow, which was founded in 2018 in Beijing, is a new platform for performance and recreational events in Beijing.

In this commission, we created a dynamic and stylish identity, in which the lowercase letter “i” and the Chinese character “秀 (Show)” are combined together to make the new typographic lockup seems like another Chinese character “诱” which means “to attract” or “to seduce”. Besides, we give the identity a set of high contrast colors to help the new brand leaves deep impression on theri audience. We also generate a series potential layout by using each stroke of the logotype and make the graphic elements play with either future images or typography.

Time: 2018



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