DUAN Zhihua

Zhihua is a Shanghai-based graphic designer and art director, Co-Founder & Design Principal of Pocca. He holds a MDes (with Honors) in Design from Monash University Art Design & Architecture in Melbourne. He is professional member of AGDA and Shanghai Art Director Club. He specializes in bilingual graphic design, branding & visual identity, art direction, typography, design research & curating and more possibilities in a moderato, bold, and multilingual way.

He has exhibited his works internationally among Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto, many of which have been featured in professional publications that were launched by internationally renowned publishers Gestalten, Niggli, Victionary, and BranD. 

艺术指导、平面设计师,Pocca 联合创办人及设计主理。澳大利亚 Monash 大学艺术设计与建筑学院传达与跨学科设计荣誉硕士。专注于面对国际化多语言环境进行节制的平面设计、品牌识别、艺术指导、文字与编辑设计及其它充满可能性的设计工作。设计作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地,并被 Gestalten(柏林)、Eps51(柏林)、niggli (瑞士)、Victionary(香港)等国际著名艺术与设计出版机构策划的专业出版物所收录。与来自不同国家的委托方展开多样的合作,包括中国、澳大利亚、美国、英国、瑞士、挪威、约旦、贝宁等。

Email: zhihua.duan@pocca.design

Scoreface was conducted as a MFA studio project in Master of Design at Monash University Art Design & Architecture. The objective of this project is to generate different music symbols and music fonts (that are named as SCOREFACE) towards different music genres. The idea of this project is just like what typeface design does for different literacy contexts. In the first stage, I finished music typeface prototype design of 3 different directions which response to 3 music genres: general modern music (Hodern), electronic music (VOI), and experimental music (Fentch). In the final stage, two of them (Hodern and Fentch) were chose to be expanded and developed into more completed set of music symbols, in which each of the directions contains 200+ characters.

The final output of this project contains 2 sets of music typeface design, a research exegesis book, an exhibition, and other printed and digital items.

The showcase videos of both the first stage and the second stage are available on vimeo.com/duanzhihua
SCOREFACE 是在 Monash 大學藝術設計與建築學院的傳達與跨學科設計碩士項目中進行的終期工作室課題。研究與設計針對主流音樂記譜法『五線譜』,借鑑拉丁字體設計的方法,通過以迴應不同風格或流派的音樂為方向,對五線譜中使用的音樂字符進行不同視覺格調的字體設計。第一階段中完成了三套分別針對現代音樂(Hodern)、電子流行樂(VOI)以及實驗先鋒音樂(Fentch)的音樂字體樣本和方向探索;第二階段最終挑選了 Hodern 和 Fentch 兩個方向,擴展成為各自包含 200 個左右常用字符的兩套音樂字體設計。