Concept Design and Art Direction for L’ORÉAL Paris 3.8 TMall online merchandizing campaign BECAUSE WE’RE WORTH IT. We choose to use firework in gold color as the core elements to represent the woman’s power and beauty that is the key message in which the brand promotes to their customers in their new stage.

Art direction: Kelly Zheng, Zhihua Duan
Production: Yiren Advertising
为巴黎欧莱雅天猫旗舰店 3.8 “我的选择,我值得拥有”进行的概念设计与艺术指导工作。该项目中,我们选择使用“烟花”这个最容易被快速理解也最能够引发共鸣的意象之一来诠释品牌在全球推广的新阶段所强调的“女性力量”。并将整体的色彩氛围简化为金色与黑色双色,一方面符合品牌的色彩系统,另一方面也使得页面信息更为清晰,凸显产品本身,提升了浏览过程中的品质感与信息聚焦性,有利于在移动端线上浏览环境的脱颖而出。





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