DUAN Zhihua

Zhihua is a Shanghai-based graphic designer and art director, Founding Partner & Design Principal of Pocca. He holds an MDes in Design from Monash University Art Design & Architecture, and received the Certificate of Artist Book Training from RMIT University and Certificate of Editorial Design from Porto Design Summer School 2017. He is a professional member of AGDA (Australian Graphic Design Association), Shanghai Art Director Club, and The Type Directors Club (New York). He was invited as guest speaker at Red Dot Award Exhibition in Shanghai; was given 2021 ACAA Award for Arts and Creative Industries. He has exhibited his work internationally in Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto. His works have been featured in publications from Internationally renowned publishers Gestalten, Niggli, and Victionary.

艺术指导、设计师,Pocca 联合创办人及设计主理。澳大利亚莫纳什大学艺术设计与建筑学院传达与跨学科设计荣誉硕士,在皇家墨尔本理工大学进行过“艺术家书”的研修,在“波尔图设计之夏”参与过编辑设计的研修。澳大利亚平面设计协会专业会员、上海艺术指导俱乐部会员、纽约字体指导俱乐部会员。曾受邀作为红点设计奖上海站展览演讲嘉宾,被授予澳大利亚中国校友协会艺术与创意领域 2021 年度荣誉奖。作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地,并被 Gestalten(柏林)、Eps51(柏林)、niggli (瑞士)、Victionary(香港)和 BranD 等知名设计出版商策划的专业出版物所收录。

Email: zhihua.duan@pocca.design

Editorial of the THIN CITIES chapter and book cover design for the whole book of INVISIBLE CITIES of Italo Calvino at Porto Design Summer School 2017 under the mentoring of Andrew Howard, Catherine Griffiths, Hamish Muir, and David Pearson.

55 symbols for the 55 cities.

The book itself contains rich beauties of structuralism and semiotics, especially in the table of content. All the stories involved in the book are about casual conversation betwee Marco Polo and Kublai Khan, due to the difference of language, using gesture, key words and facial expression that make all the description of the cities like maze, in which it pushes all readers need to seek their own cities following their heart and mind while reading. Besides, these kind of ambiguous images and description become much more attractive and charming rather than precise language. Seeking within maze, everything is explicit and confusing, everything has its clues or not, and all the stories are about made up of fragments of dreams.

Content as cover, everything should be almost invisible, everything should be contains rich information or not...

在 2017 葡萄牙波爾圖 Porto Design Summer School 期間進行的編輯設計以及書籍封面設計實踐,導師為 Andrew Howard、Catherine Griffiths、Hamish Muir 和 David Pearson。


整本書踐行著作者對於結構主義和符號學的趣味,尤其毫無保留的呈現在目錄之中。馬可波羅向忽必烈描述他在旅途上見到的十一種城市,每個種類分別有五座城,一共五十五座城。由於語言的障礙 所有的口述都只能藉由手勢、表情、單獨的字詞、符號等方式在兩人之間傳遞。由此讓模棱兩可的圖像比語言更豐富也更有趣味,讓讀者免去語言那種過度而虛幻的清晰。所有的故事亦像是由夢境的碎片堆疊而成,像謎。讀書的人要小心別陷入詞與物、名字與真實的對應和隱喻之中,進入它們,並在其中走動,可能會找到出口,也可能不能。那些圖像的碎片帶著我們或許找到自己的世界…