DUAN Zhihua

Zhihua is a Shanghai-based graphic designer and art director, Co-Founder & Design Principal of Pocca. He holds a MDes (with Honors) in Design from Monash University Art Design & Architecture in Melbourne. He is professional member of AGDA and Shanghai Art Director Club. He specializes in bilingual graphic design, branding & visual identity, art direction, typography, design research & curating and more possibilities in a moderato, bold, and multilingual way.

He has exhibited his works internationally among Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto, many of which have been featured in professional publications that were launched by internationally renowned publishers Gestalten, Niggli, Victionary, and BranD. 


艺术指导、平面设计师,Pocca 联合创办人及设计主理。澳大利亚 Monash 大学艺术设计与建筑学院传达与跨学科设计荣誉硕士。专注于面对国际化多语言环境进行节制的平面设计、品牌识别、艺术指导、文字与编辑设计及其它充满可能性的设计工作。设计作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地,并被 Gestalten(柏林)、Eps51(柏林)、niggli (瑞士)、Victionary(香港)等国际著名艺术与设计出版机构策划的专业出版物所收录。与来自不同国家的委托方展开多样的合作,包括中国、澳大利亚、美国、英国、瑞士、挪威、约旦、贝宁等。

Email: zhihua.duan@pocca.design
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Editorial of the THIN CITIES chapter and book cover design for the whole book of INVISIBLE CITIES of Italo Calvino at Porto Design Summer School 2017 under the mentoring of Andrew Howard, Catherine Griffiths, Hamish Muir, and David Pearson.

55 symbols for the 55 cities.

The book itself contains rich beauties of structuralism and semiotics, especially in the table of content. All the stories involved in the book are about casual conversation betwee Marco Polo and Kublai Khan, due to the difference of language, using gesture, key words and facial expression that make all the description of the cities like maze, in which it pushes all readers need to seek their own cities following their heart and mind while reading. Besides, these kind of ambiguous images and description become much more attractive and charming rather than precise language. Seeking within maze, everything is explicit and confusing, everything has its clues or not, and all the stories are about made up of fragments of dreams.

Content as cover, everything should be almost invisible, everything should be contains rich information or not...

在 2017 葡萄牙波爾圖 Porto Design Summer School 期間進行的編輯設計以及書籍封面設計實踐,導師為 Andrew Howard、Catherine Griffiths、Hamish Muir 和 David Pearson。

《看不見的城市》伊塔羅·卡爾維諾

整本書踐行著作者對於結構主義和符號學的趣味,尤其毫無保留的呈現在目錄之中。馬可波羅向忽必烈描述他在旅途上見到的十一種城市,每個種類分別有五座城,一共五十五座城。由於語言的障礙 所有的口述都只能藉由手勢、表情、單獨的字詞、符號等方式在兩人之間傳遞。由此讓模棱兩可的圖像比語言更豐富也更有趣味,讓讀者免去語言那種過度而虛幻的清晰。所有的故事亦像是由夢境的碎片堆疊而成,像謎。讀書的人要小心別陷入詞與物、名字與真實的對應和隱喻之中,進入它們,並在其中走動,可能會找到出口,也可能不能。那些圖像的碎片帶著我們或許找到自己的世界…

在這個項目的封面設計中,從書中五十五個城市的描述中分別提取關鍵意象,從而設計出對應五十五座城市的五十五個圖騰或者密語一樣的符號,在封面上呈矩陣般密集排列。以此迴應看不見卻紛繁復雜的城池與那個存在於過去或未來的世界。