The media are not toys… they can be entrusted only to new artists, because they are art forms.
Zhihua is a graphic designer and art director, Founding Partner & Design Principal of Pocca. He holds an MDes from Monash University Art Design & Architecture, received the Certificate of Artist Book Training from RMIT University and Certificate of Editorial Design from Porto Design Summer School 2017. He is a professional member of AGDA (Australian Graphic Design Association) and The Type Directors Club (New York). He was invited as guest speaker at Red Dot Award Exhibition in Shanghai; was promoted into the finalist of 2021 ACAA Award for Arts and Creative Industries. He has exhibited his work internationally in Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto. His works have been featured in publications from Internationally renowned publishers Gestalten, Niggli, Victionary, and Sandu.
艺术指导、设计师，Pocca 联合创办人及设计主理。澳大利亚莫纳什大学艺术设计与建筑学院传达与跨学科设计荣誉硕士，在皇家墨尔本理工大学进行过“艺术家书”的研修，在“波尔图设计之夏”参与过编辑设计的研修。澳大利亚平面设计协会专业会员、上海艺术指导俱乐部会员、纽约字体指导俱乐部会员。曾受邀作为红点设计奖上海站展览演讲嘉宾，被授予澳大利亚中国校友协会艺术与创意领域 2021 年度荣誉奖。作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地，并被 Gestalten（柏林）、Eps51（柏林）、niggli (瑞士)、Victionary（香港）和 BranD 等知名设计出版商策划的专业出版物所收录。