Branding & visual identity design for AUPURIT that is brand focuses on providing Australia-quality brass water pipe and water supply system in China.

In terms of the shape of the logo mark, we use the extremely simple and clear two lines to mimic the key characteristic and the secret of the pipe. We choose the orange color to interpret the Aussie and healthy vibe! Everyone knows that line is always use for connecting, so we keep the ‘connection’ in our mind and wish it to connect the healthy water with vibrant life through the bold and curved lines.

Project completed at Inkey
Design: HAO Zidong, DUAN Zhihua
Art direction: DUAN Zhihua
“AUPURIT 奧朴利”是一家来自于澳大利亚南部的金属管业领导者,致力于制造优质的黄铜及不锈钢供水管道,为公共建筑及私人住宅提供系统性的供水管道解决方案,成功案例遍及澳大利亚及中国内地各大城市。

此次为帮助 AUPURIT 在中国市场更具竞争力且塑造优质的全新形象,我们对品牌的视觉识别进行了完整的唤新与升级。在品牌视觉识别的 logo 中,两条简洁清晰且有力的线条的曲线造型直指 AUPURIT 引以为豪的黄铜水管核心技术的连接件的造型特征,亦通过负空间呈现管道的意象。在色彩上,我们为品牌挑选了既象征澳大利亚地理环境基因,又能够烘托健康与活力的橙色,一改通常意义上工业或建筑材料品牌的沉闷与无味。因此,在唤新后的品牌形象上,我们希望能够帮助品牌在传递“专业“与“信赖“的基础上,讲述 AUPURIT 专注于将健康的优质用水与人们充满活力的生活相连接的使命与愿景。

完成于 inkey
设计:郝梓东、段智华
艺术指导:段智华













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