The media are not toys… they can be entrusted only to new artists, because they are art forms.
(McLuhan, 1954)
Zhihua is a Shanghai-based graphic designer and art director. He holds a MDes (with Honors) in Design from Monash University Art Design & Architecture in Melbourne. He specializes in bilingual graphic design, branding & visual identity, art direction, typography, design research & curating and more possibilities in a moderato, bold, and multilingual way. He has exhibited his works internationally among Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto, many of which have been featured in professional publications that were launched by internationally renowned publishers Gestalten, Niggli, Victionary, and BranD. He has been also invited as guest speaker for professional events and workshops.
CURRENT ROLES
Founding Partner / Design Principal ︎ Pocca Design
艺术指导、平面设计师，澳大利亚 Monash 大学艺术设计与建筑学院传达与跨学科设计荣誉硕士。专注于面对国际化多语言环境进行节制的平面设计、品牌识别、艺术指导、文字与编辑设计及其它充满可能性的设计工作。设计作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地，并被 Gestalten（柏林）、Eps51（柏林）、niggli (瑞士)、Victionary（香港）等国际著名艺术与设计出版机构策划的专业出版物所收录。近期持续与来自不同国家的委托方展开多样的合作，包括中国、澳大利亚、美国、英国、约旦、贝宁等。
当前角色
联合创办人 / 设计主理 ︎ Pocca Design
CURRENT ROLES
Founding Partner / Design Principal ︎ Pocca Design
艺术指导、平面设计师，澳大利亚 Monash 大学艺术设计与建筑学院传达与跨学科设计荣誉硕士。专注于面对国际化多语言环境进行节制的平面设计、品牌识别、艺术指导、文字与编辑设计及其它充满可能性的设计工作。设计作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地，并被 Gestalten（柏林）、Eps51（柏林）、niggli (瑞士)、Victionary（香港）等国际著名艺术与设计出版机构策划的专业出版物所收录。近期持续与来自不同国家的委托方展开多样的合作，包括中国、澳大利亚、美国、英国、约旦、贝宁等。
当前角色
联合创办人 / 设计主理 ︎ Pocca Design