Zhihua is a Shanghai-based graphic designer and art director, Founding Partner & Design Principal of Pocca. He holds an MDes in Design from Monash University Art Design & Architecture, and received the Certificate of Artist Book Training from RMIT University and Certificate of Editorial Design from Porto Design Summer School 2017. He is a professional member of AGDA (Australian Graphic Design Association), Shanghai Art Director Club, and The Type Directors Club (New York). He was invited as guest speaker at Red Dot Award Exhibition in Shanghai; was given 2021 ACAA Award for Arts and Creative Industries. He has exhibited his work internationally in Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto. His works have been featured in publications from Internationally renowned publishers Gestalten, Niggli, and Victionary.
艺术指导、设计师，Pocca 联合创办人及设计主理。澳大利亚莫纳什大学艺术设计与建筑学院传达与跨学科设计荣誉硕士，在皇家墨尔本理工大学进行过“艺术家书”的研修，在“波尔图设计之夏”参与过编辑设计的研修。澳大利亚平面设计协会专业会员、上海艺术指导俱乐部会员、纽约字体指导俱乐部会员。曾受邀作为红点设计奖上海站展览演讲嘉宾，被授予澳大利亚中国校友协会艺术与创意领域 2021 年度荣誉奖。作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地，并被 Gestalten（柏林）、Eps51（柏林）、niggli (瑞士)、Victionary（香港）和 BranD 等知名设计出版商策划的专业出版物所收录。
Email: zhihua.duan@pocca.design
Behance
Catherine Griffiths: SOLO IN [ ] SPACE
Exhibition Curating, Design, and Writing for one of the iconic New Zealand typographer and designer Catherine Griffiths for her first solo exhibition in China in 2019.
Exhibition Curating, Design, and Writing for one of the iconic New Zealand typographer and designer Catherine Griffiths for her first solo exhibition in China in 2019.
SCOREFACE
Scoreface is a project that has designed new typefaces of music symbols which responds to different music styles but remains within the mainstream sheet music method.
Scoreface is a project that has designed new typefaces of music symbols which responds to different music styles but remains within the mainstream sheet music method.
Visual Transformation for Musical 'NOTRE-DAME DE PARIS'
By analyzing the different style of music and the rhythm of the speci c to each character, gure, tonality, etc., the selection of appro- priate “lines”, “block face” as on the visual elements such as the transformation of language, through the selection to the vi- sual language constitute a different arrange- ment in abstract expresses the original play music temperament and the characters of the foil relationship.
Selected in GOLDEN BEE Global Biennale of Graphic Design 2016
By analyzing the different style of music and the rhythm of the speci c to each character, gure, tonality, etc., the selection of appro- priate “lines”, “block face” as on the visual elements such as the transformation of language, through the selection to the vi- sual language constitute a different arrange- ment in abstract expresses the original play music temperament and the characters of the foil relationship.
Selected in GOLDEN BEE Global Biennale of Graphic Design 2016
Postinternet Fantasy
A research project on the topic of "post-internet" and "post-internet art". The aim of this project is to discuss the meaning of "post-internet" and "post-internet art" within the field of contemporary art and design, and to reflect issues that come from this context. The project consists of an essay and two design works that are used to respond to two issues: one is "mobile networking ourselves to death"; another one is to critique the new relationship among internet, image, and physical reality.
A research project on the topic of "post-internet" and "post-internet art". The aim of this project is to discuss the meaning of "post-internet" and "post-internet art" within the field of contemporary art and design, and to reflect issues that come from this context. The project consists of an essay and two design works that are used to respond to two issues: one is "mobile networking ourselves to death"; another one is to critique the new relationship among internet, image, and physical reality.
