Zhihua is a Shanghai-based graphic designer and art director, Co-Founder & Design Principal of Pocca. He holds a MDes (with Honors) in Design from Monash University Art Design & Architecture in Melbourne. He is professional member of AGDA and Shanghai Art Director Club. He specializes in bilingual graphic design, branding & visual identity, art direction, typography, design research & curating and more possibilities in a moderato, bold, and multilingual way.
He has exhibited his works internationally among Shanghai, Beijing, New York, Tokyo, Seoul, Berlin, Melbourne, Vilnius, Moscow, Shenzhen, and Porto, many of which have been featured in professional publications that were launched by internationally renowned publishers Gestalten, Niggli, Victionary, and BranD.
艺术指导、平面设计师，Pocca 联合创办人及设计主理。澳大利亚 Monash 大学艺术设计与建筑学院传达与跨学科设计荣誉硕士。专注于面对国际化多语言环境进行节制的平面设计、品牌识别、艺术指导、文字与编辑设计及其它充满可能性的设计工作。设计作品曾获奖并参展于上海、北京、纽约、东京、首尔、柏林、墨尔本、维尔纽斯、莫斯科、波尔图等地，并被 Gestalten（柏林）、Eps51（柏林）、niggli (瑞士)、Victionary（香港）等国际著名艺术与设计出版机构策划的专业出版物所收录。与来自不同国家的委托方展开多样的合作，包括中国、澳大利亚、美国、英国、瑞士、挪威、约旦、贝宁等。
Email: zhihua.duan@pocca.design
Behance
Catherine Griffiths: SOLO IN [ ] SPACE
Exhibition Curating, Design, and Writing for one of the iconic New Zealand typographer and designer Catherine Griffiths for her first solo exhibition in China in 2019.
Exhibition Curating, Design, and Writing for one of the iconic New Zealand typographer and designer Catherine Griffiths for her first solo exhibition in China in 2019.
SCOREFACE
Scoreface is a project that has designed new typefaces of music symbols which responds to different music styles but remains within the mainstream sheet music method.
Scoreface is a project that has designed new typefaces of music symbols which responds to different music styles but remains within the mainstream sheet music method.
Visual Transformation for Musical 'NOTRE-DAME DE PARIS'
By analyzing the different style of music and the rhythm of the speci c to each character, gure, tonality, etc., the selection of appro- priate “lines”, “block face” as on the visual elements such as the transformation of language, through the selection to the vi- sual language constitute a different arrange- ment in abstract expresses the original play music temperament and the characters of the foil relationship.
Selected in GOLDEN BEE Global Biennale of Graphic Design 2016
By analyzing the different style of music and the rhythm of the speci c to each character, gure, tonality, etc., the selection of appro- priate “lines”, “block face” as on the visual elements such as the transformation of language, through the selection to the vi- sual language constitute a different arrange- ment in abstract expresses the original play music temperament and the characters of the foil relationship.
Selected in GOLDEN BEE Global Biennale of Graphic Design 2016
Postinternet Fantasy
A research project on the topic of "post-internet" and "post-internet art". The aim of this project is to discuss the meaning of "post-internet" and "post-internet art" within the field of contemporary art and design, and to reflect issues that come from this context. The project consists of an essay and two design works that are used to respond to two issues: one is "mobile networking ourselves to death"; another one is to critique the new relationship among internet, image, and physical reality.
A research project on the topic of "post-internet" and "post-internet art". The aim of this project is to discuss the meaning of "post-internet" and "post-internet art" within the field of contemporary art and design, and to reflect issues that come from this context. The project consists of an essay and two design works that are used to respond to two issues: one is "mobile networking ourselves to death"; another one is to critique the new relationship among internet, image, and physical reality.
